The field of advertising is often characterized by superb imagination. But even in this field banalities rule. Last night, while I was channel-hopping, I found the following laws to be relevant to TV ads across cultures and nations.
° Toothpaste ads shall feature fictitious dental organisations (with ridiculous names) vouching for their favourite brand.
° The effectiveness of sanitary napkins shall always be illustrated by the use of blue ink.
° Detergent ads shall employ the services of B-grade celebrities knocking on the houses of very bad actors who are trying their best to look like unsuspecting house wives. The detergent shall always be used to remove ketchup stains.
° Users of shaving creams, razors or after-shaves shall be so obsessed with feeling their own glazed cheeks, they shall not even notice the hot babes clinging on to them.
° Animated chicken shall persuade people to eat their eggs.
° Boys who consume health drinks shall jump over fences to prove that those nutrients really help. Girls shall engage in a more mental activity, such as solving jigsaw puzzles, to prove the same point.
° Contraceptives shall have grossly exaggerated aphrodisiacal effects.
° Shampoo ads shall blatantly ignore populous demographics such as curly haired men or short haired women.